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Hi, this blog features a variety of articles on Business.

 

There are business tips and advice and news information from a range of sources.

 

Its informative and designed to help you think about how an what you can do to grow your company.

 

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By T Horsley, Jun 10 2018 02:19PM

It has been 5 years since I started this blog on my website, covered a variety of topics and offered suggestions on how to grow, manage and guide your business to success. I hope you have liked some of the articles and in a small way they have assisted you in growing your company.


I've covered 'change' in the past but this time I'm going to cover change in a different way.


Embarking on a new enterprise is not easy, there are many obstacles along the way, putting aside, skills, knowledge, target market and money, changing your direction is bold. Why do it? Well the simple reason is that passion can come at any time of life. Do you wait though, or just put it off?


Self believe will also come into the mix, especially if its something that's very new to you, can you do it, are you clever enough, do people want it, can I live while I'm starting it up, can I make it work? Are all questions that prey on your mind.


The first point of call is research, who else is doing what you want to do. Now ignore the thoughts when you find out that there hundreds already doing it, this is a good thing which means there is a market for whatever it is you want to do.


Second part of the research is to look now at your 'competitors' and see exactly what they are offering and how, look into their companys', how many of them are there, how long have they been in operation, what markets are they actually attacking. Who are they collaborating with etc. Are they on point, in other words do you agree with them or do you think some of them are out of date etc.


The research not only covers them but also you, in so much as what new skills do you need? Is there a particular time in the future which lends itself to launching your service. If not then after you have done your research, which can take a few weeks, if you still want to go ahead then put a date in the diary for launch date.


Scary that bit isn't it? 'What do you mean I actually have to put a date down when I'm going to start?' Yes, that then will without doubt focus your mind. So lets pick this time next year. Might seem a long way off but as they say time flies.


So now work back from next June, what needs to be done? More research which is constant. Education/skill enhancement if you need it, that could take 3/4 months. Naming the company, setting up the infrastructure ie website, media etc. That will take a couple of months, location? Another month or two. Collecting target market information another 6 months, building a strategy on how to get your first piece of business and then more after that. Finance? Developing a fall back position.


And all this time, you are still working on your existing job/service etc.


Rushing into a change will not work, careful planning will, yes it takes time and there are no guarantees, however, the excitement, adrenelin and the massive positive well being you gain is worth it.


You may also doubt yourself along the way, is it really worth, am I wasting my time. Not uncommon thoughts, persevere, it will get better and the end result is a new life for you a new business and of course a new begining and there is nothing more satisfying then saying to yourself. 'I did that'.



"you are never to old to set a new goal or dream a new dream"


C.S. Lewis


By T Horsley, Jan 25 2018 06:07PM

A fellow was stuck on his rooftop in a flood. He was praying to God for help.


Soon a man in a rowboat came along and shouted to him to jump in. The stranded fellow shouted back "No it's OK, I'm praying to God and he is going to save me."


So the rowboat went on.


Then a motorboat came by and the fellow in the motorboat shouted to him "Jump in I can save you."


To this the stranded man said "No thanks, I'm praying to God, he will save save me. I have faith."


So the motorboat went on.


Then a helipcopter came by and the pilot shouted down, "Grab this rope and I will lift you to safety."


To this the stranded man again replied, "No thanks, I'm praying to God and he is going to save me."


So the helicopter reluctantly flew away.


Soon the water rose and sadly the man drowned. He went to Heaven and finally got his chance to ask God, "I have faith in you but you didn't save me. I don't understand why?"


To that God replied "I sent you a rowboat, motorboat and a helicopter, what more did you expect?


You may wonder why I have shared this joke (and it's only a joke, nothing meant by it) with you but it sprang to mind a short while ago when I came across another request from a business owner who stated that they needed more customers, the others were very much along the same lines, 'structure to sell their services, grow the business, marketing help, sales leads etc' All from different types of companys.


Those that responded to their requests were told what they should do, ie get a salesperson, increase prices, take on new products, but non I saw actually offered any guidance on how to go about this.


Now if you look at my website www.businessfrontiers.co.uk on the front page it clearly offers a free couple of hours to discuss in more detail your situtation and maybe a way of how to go about delivering what you need.


I offered to get together and discuss a way ahead with the above, non of whom however took me up on it. As a note: I've some 30 years of business development, sales, marketing experience so I may know a little about what I'm talking about.


I've come to the conclusion therefore that many just like to procrastinate, they want to move forward but lack the courage to enagage. I also think that most don't actually know what it is they want and saying I need more customers is a knee jerk reaction to either them losing money or unable to grow the business.


So my question to you lovely illustrious peole out there is this. Why ask, why ask for help if you are not prepared to invest a couple of hours in yourself. Because if you don't invest that time, then you are wasting it and more importantly, mine.


By T Horsley, Nov 10 2017 05:20PM

Having spent 3 weeks on a beach in Italy this year (One of my goals) I noticed a man everyday walking up and down selling kites, nothing odd about that you might say, as on many foreign beaches people often wander up and down selling their wares.


I watched with interest though. Each morning he would start with some 15 kites floating in the breeze to catch people's attention and then he would slowly make his way up the beach selling a couple here and there. At the end of the day as he came past there was maybe 1 or 2 left, along with a few he was carrying in his bag.


Very enterprising and obviously worth his while. I left the beach mid afternoon most days and what struck me was that no one was actually flying any kites. So the following week I took a bit more interest and watched him. He would sell a kite, show them how to use it and move on.


What was interesting was the person who bought the kite, either mum or dad with a child in tow got the kite up in the air for a few moments, handed it to the child and in turn after few moments watched the kite crash to the ground. OK, so a bit of a learning curve needed, but after several attempts either mum or dad would give up and/or the child would lose interest relegating the kite to sun bathe on the sandy beach, abandonded and never again used. You may have experienced something very similar yourselves.


This is in essence the same as in business, as a business owner whether on your own or with staff you see something, bright, new, looks easy enough, doesn't sound too expensive and you jump straight in, such as magazine advertising, exhibitions, or social media.


After a while nothing seems to be being achieved, you lose patience, money of course and then you drop it and move on. The amount of businesses I see jumping into areas in which they have little or no understanding continues at a remarkable rate. Ideal for those who are selling the service of course but less appeaing to those having tried it and saw little or no results.


I have long advocated that a business owner should seek advice before engaging in what seems like a cystal oppotunity or keeping up with the Jones's (to coin an old saying)


Getting help may well cost money but and there is always a but, in my experience it is money well spent because having objective, unbiased advice is paramount to the sucess of your business.


Having an initial chat costs nothing, need to bounce an ideal, give me a ring, or drop me an email trevor.horsley@businessfrontiers.co.uk before you, crash the kite.

By T Horsley, Apr 24 2017 11:08AM

Mental Health is a much talked about subject in the press at the moment, and the health of your mind is affected in many different ways. No two people are the same and no two mental health issues are the same either.


Whilst there are traits and simalarities each person suffers differently and the outcome is also different from person to person.


The subject is broad, diagnosis can be a challenge and treatment falls more than likely way short to offer in many cases long term benefits.


The reasons are vast and plentiful, from identification too funding, from recognition too acceptance. Therein lies the biggest headache in tackling the problem.


Because the field of mental health is enormous I just wanted to touch on one element, depression. Depression is triggered by many things, low self esteem, peer pressure, not enough money, family issues, business challenges etc etc etc. I'm sure you can add to the list.


The way people handle depression is also as broad, from brooding, drinking a bit too much, withdrawal, aggression, sadness. etc etc Its hard for someone on the outside to indentify and its just as difficult for the person to acknowledge they are suffering.


The common response for most who get told by someone that has depression is:- 'Oh pull yourself together". "Look on the bright side" Those comments are made out of panick, lack of understanding and the "Its your problem not mine so don't burden me with it" None of which are helpful nor welcome.


The last thing you will do when you are suffering from depression is to seek help. And the reason is that either you don't recognise the problem or you don't want anyone to know because of the reaction you may receive.


As a business owner your ongoing state of mind is paramount to the success of your business (along with everything else) Lack of sales, awkward customers, supply chain, getting the money in, paying wages/rent etc etc all areas which can prey on your mind, set you back, knock you off kilter etc. In many instances the challenges you face are acheiveable but from time to time some issues get you down.


This can lead to depression.


If you talk to people regularly when the times are good as well as when the times are bad this in a small way will help, not only to maybe resolve a few of the issues you face, maybe put a different perspective on it, or just give you the confidence to know that you are not alone.


I'm no judge, I'm no pyschiatrist, I'm not a counsellor, I've had no training at all when it comes to mental health and I'm certainly not your fucking nanny but I will tell you this, talking on a regular basis to someone who has no axe to grind or hidden agendas will sometimes mitigate the feelings you may face.







By T Horsley, Apr 4 2017 03:56PM

Can you just put that in there, cut the pipe and slot it into the next one and connect the system up, its only a bit of plumbing.


Surely as an electrician you can just attach the cables together and shove it along there into that machine.


If you can just create this advert to get people to ring us.


I need a new logo for my company shoudn't take you too long just need a simple design.


Can you invest my money somewhere safe and get me a decent return?


Be more aggressive and get more sales, we have a good product at a decent price, what's the matter with you, you're the salesman just sell it.


It doesn't matter what skill/profession you have, I expect you know many people that have come up to you and expressed a requirement that they feel is cheap, simple, won't take too loong and will be easy for you to do.


So where do they get the impression that you can do it easily. Mainly it's because in the past you have been able to get whatever it was done, so it appears easy to the outsider. They fail to grasp of course that it has taken you maybe years of honing your skill, getting trained, qualified and are able to achieve what they ask because you have the knowledge, experience and expertise.


If it was that easy they should do it themselves but of course they can't, if the've tried in the past the odds are they will have failed hence the reason for asking you.


Personally I would no more fix anything electrical, invest my money, fix my car, crawl aound on a roof or build anything. It is cheaper, quicker and less prone to danger if I get an expert in to do it for me.


You may say of course that its far harder and more complex and difficult to become a surgeon than an electrician, that may be true, but in any case, if either of them get it wrong they can both kill you.


I have met people who think that what you do is easy, this irritates me enourmously, it is patronising and devalues not only your profession but everyones else's as well. Whatever you do, you are in a unique position, they can't do what you do but telling them of course is another thing, getting them to believe you may be slightly easier. (Assuming you want to)


If you become the requestee of something then remember the time and effort that you put into your trade/profession before you ask for that job to be done. Empathy is key to success.


As a business person, its not easy, you have a great deal of skill and hopefully in good demand, patience with many will set you in good stead but there are people out there that will test your resolve from time to time.


However, as and when you are on the receiving end of a request you do have two course's of action, take their money, or tell them to fuck off and do it themselves.

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Most of the articles are written by myself or I have extracted parts from published information from people who I feel have something to offer.

 

Other articles are a straight copy of what someone else has written and I have shared this with you as I believe it adds value to your business experience.

 

So the authors are and will be referenced under:

 

T Horsley

C Shaw

Kim Garst

David Zaleski

James Caan

Chris Green

Ian Stanley

Emile Darwin

Samantha Horsley