By T Horsley, Jun 10 2018 02:19PM
It has been 5 years since I started this blog on my website, covered a variety of topics and offered suggestions on how to grow, manage and guide your business to success. I hope you have liked some of the articles and in a small way they have assisted you in growing your company.
I've covered 'change' in the past but this time I'm going to cover change in a different way.
Embarking on a new enterprise is not easy, there are many obstacles along the way, putting aside, skills, knowledge, target market and money, changing your direction is bold. Why do it? Well the simple reason is that passion can come at any time of life. Do you wait though, or just put it off?
Self believe will also come into the mix, especially if its something that's very new to you, can you do it, are you clever enough, do people want it, can I live while I'm starting it up, can I make it work? Are all questions that prey on your mind.
The first point of call is research, who else is doing what you want to do. Now ignore the thoughts when you find out that there hundreds already doing it, this is a good thing which means there is a market for whatever it is you want to do.
Second part of the research is to look now at your 'competitors' and see exactly what they are offering and how, look into their companys', how many of them are there, how long have they been in operation, what markets are they actually attacking. Who are they collaborating with etc. Are they on point, in other words do you agree with them or do you think some of them are out of date etc.
The research not only covers them but also you, in so much as what new skills do you need? Is there a particular time in the future which lends itself to launching your service. If not then after you have done your research, which can take a few weeks, if you still want to go ahead then put a date in the diary for launch date.
Scary that bit isn't it? 'What do you mean I actually have to put a date down when I'm going to start?' Yes, that then will without doubt focus your mind. So lets pick this time next year. Might seem a long way off but as they say time flies.
So now work back from next June, what needs to be done? More research which is constant. Education/skill enhancement if you need it, that could take 3/4 months. Naming the company, setting up the infrastructure ie website, media etc. That will take a couple of months, location? Another month or two. Collecting target market information another 6 months, building a strategy on how to get your first piece of business and then more after that. Finance? Developing a fall back position.
And all this time, you are still working on your existing job/service etc.
Rushing into a change will not work, careful planning will, yes it takes time and there are no guarantees, however, the excitement, adrenelin and the massive positive well being you gain is worth it.
You may also doubt yourself along the way, is it really worth, am I wasting my time. Not uncommon thoughts, persevere, it will get better and the end result is a new life for you a new business and of course a new begining and there is nothing more satisfying then saying to yourself. 'I did that'.
"you are never to old to set a new goal or dream a new dream"