By T Horsley, Nov 10 2017 05:20PM
Having spent 3 weeks on a beach in Italy this year (One of my goals) I noticed a man everyday walking up and down selling kites, nothing odd about that you might say, as on many foreign beaches people often wander up and down selling their wares.
I watched with interest though. Each morning he would start with some 15 kites floating in the breeze to catch people's attention and then he would slowly make his way up the beach selling a couple here and there. At the end of the day as he came past there was maybe 1 or 2 left, along with a few he was carrying in his bag.
Very enterprising and obviously worth his while. I left the beach mid afternoon most days and what struck me was that no one was actually flying any kites. So the following week I took a bit more interest and watched him. He would sell a kite, show them how to use it and move on.
What was interesting was the person who bought the kite, either mum or dad with a child in tow got the kite up in the air for a few moments, handed it to the child and in turn after few moments watched the kite crash to the ground. OK, so a bit of a learning curve needed, but after several attempts either mum or dad would give up and/or the child would lose interest relegating the kite to sun bathe on the sandy beach, abandonded and never again used. You may have experienced something very similar yourselves.
This is in essence the same as in business, as a business owner whether on your own or with staff you see something, bright, new, looks easy enough, doesn't sound too expensive and you jump straight in, such as magazine advertising, exhibitions, or social media.
After a while nothing seems to be being achieved, you lose patience, money of course and then you drop it and move on. The amount of businesses I see jumping into areas in which they have little or no understanding continues at a remarkable rate. Ideal for those who are selling the service of course but less appeaing to those having tried it and saw little or no results.
I have long advocated that a business owner should seek advice before engaging in what seems like a cystal oppotunity or keeping up with the Jones's (to coin an old saying)
Getting help may well cost money but and there is always a but, in my experience it is money well spent because having objective, unbiased advice is paramount to the sucess of your business.
Having an initial chat costs nothing, need to bounce an ideal, give me a ring, or drop me an email email@example.com before you, crash the kite.